Denise Cumella contributes on Medium to show how work, lived as service, can become a space for unity, dignity, and meaning
Work, for too many, has become something to survive. But how can something that occupies so much of our existence be considered insignificant — or even worse – a prison?
Denise Cumella, writer, editor, publishing consultant, and board member of EBBF (Ethical Business Building the Future – https://www.ebbf.org/), explores a transformative perspective on the role of spirituality in the workplace.
Challenging the widespread view of work as something to endure, Cumella highlights a growing sense of dissatisfaction shared across industries and cultures. She invites a shift in perspective: rather than seeing work as a burden, it can become a meaningful space for growth, contribution, and purpose.
Drawing on the teachings of Bahá’u’lláh, she presents the idea that work, when performed in a spirit of service, can be considered an act of worship. This reframing encourages individuals to see their daily role, regardless of profession, as part of a broader contribution to human progress.
A central theme in her approach is intentionality. Meaningful work is not defined by the job itself, but by the intention behind it. Whether teacher, manager, or technician, every role can be an expression of service if guided by values such as kindness, integrity, and justice.
Cumella also emphasizes the power of perception and language in shaping workplace culture. By choosing to recognize others’ potential and practicing constructive communication, individuals can foster unity and collaboration. In this context, she underscores a key principle: unity is more valuable than being right.
Her experience, including a period of professional dissatisfaction, led her to integrate work, family, and service into a more coherent and purpose-driven life. This personal shift reflects a broader message: balance is not achieved by escaping work, but by redefining its meaning.
Through her involvement with EBBF, a global forum inspired by Bahá’í principles, Cumella contributes to a vision of business as a force for good, one that places dignity, unity, and meaningful contribution at its core.
Ultimately, her message is an invitation to rethink work not as a constraint, but as an opportunity: a daily practice where personal development, ethical action, and service to others can align.